Taking the perfect Instagram picture can make or break a fashion blog or Twitter feed, but how can we make the most of this exciting social media platform and let the world know about our beautiful creations?

What's new in Instagram photographs for 2015? Well, for one thing Instagram is becoming the hottest tool for fashion marketers who want to reach out via social media. It's also becoming a more popular social media tool for individuals who want to share their fashion creations.

Instagram hashtags are rivalling Twitter as a means of spreading the message and services have emerged advising users about which hashtags to use for their unique posts. New communities of fashion fans are being born all the time, and if you want to show off your style skills, Instagram is the place to be. This means that knowing how to take Instagram photos is an essential skill to have.

One trend that has been catching on in a big way has been the incorporation of beautiful backgrounds as a key element of Instagram fashion shots. Some photographers seeking maximum effect on the social media platform have taken to "wall scouting" for eye-catching backgrounds which complement the outfits they wish to capture.

This is because the competition to be seen is heating up and having a gorgeous backdrop can be the difference between obscurity and internet fame. So think about the kind of background you need to include. If you are experimenting with a bohemian look, movie posters, vinyl records, works of art strewn around - these elements can make your outfit look even better. For modern chic, graffiti walls can achieve the same result. It's all about context, so think hard about what lies behind your subject.

No matter how good your background is, the composition of your Instagram picture has to be right, but there are some tips worth bearing in mind when taking your snaps.

Take time to ensure that your subject is right at the centre of the photo. You might also want to frame the subject to draw attention towards it. Natural features like trees or the arches of buildings can be good tools to use. In Instagram photos, people need space to breathe and be themselves, just like in real life. The same applies to items of jewellery or accessories. Give them a little room as well, and they will become the focus of the frame.

Instagram also has its own camera function within the app and it encourages users to use that camera to submit their images. This is often a mistake, as the camera embedded in Instagram lacks some key features such as a zoom. Instead, you will probably do better if you use your phone's own camera or a high -quality digital camera and import your images into Instagram.

Whether you are blogging about maternity fashion, showing off bridal garments, creating bohemian dresses or finding new ways to look stunning on the beach, Instagram is a tool that cannot be ignored. At Lounge by Zalando, you can find the clothes and accessories to assemble outfits, but we can't take your images for you. However, if you think about composition, get the background right and become savvy about hashtags, Instagram will be your friend in no time!