The hipster hype is over and it has been replaced by a new megatrend that celebrates unobtrusive fashion and casual unisex outfits.
The hipster hype is over and it has been replaced by a new megatrend that celebrates unobtrusive fashion and casual unisex outfits.
©DKart
International trendsetters are now focussing on simplicity and embracing the aptly named normcore look. How can you get this subtle, fashionable look? We will explain in more detail below.
The term is a combination of the words normal and hardcore and defines the conscious creation of a look that is neither overtly individual nor highly refined. At first glance, outfits that illustrate this trend appear to be rather random and composed mainly of casual basics.
©RigaPhotolight
This exciting trend was created as a response to hipster fashion and celebrates a no-frills look that is uniform, unpretentious, average and unisex.
However, that doesn't mean simply combining a pair of jeans with a white top and sweatshirt. This modest look is all about selective dressing and carefully composed outfits which are only seen to be extravagant when you look twice.
The choice of colours is the first and most important step in order to correctly implement the trend. It is all about creating a look that skillfully incorporates allegedly nonsensical elements. Brightly coloured clothing or garments with striking patterns have no place in this trend. Only neutral tones such as grey, white, cream and beige in their various tonal graduations, or black, dark blue and denim blue are permitted.
©CoffeeAndMilk
It is vital to pay attention when styling with this colour palette. If you like print tops and jumpers they should not show any conspicuous motif. Instead, they should have unobtrusive lettering with little meaning.
COMFORTABLE AND INEXPENSIVE
The same goes for designer or brand labels; this trend is characterised by uniform, average clothing that is comfortable and inexpensive. So, grab no-name brands or select clothes from renowned labels that are known for understated fashion.
With normcore, everything revolves around casually cut clothing that is made from comfortable materials. Well-fitting high-waisted jeans are an essential part of the look. The best option is to invest in a pair of blue denim jeans as well as black, grey, dark blue or khaki trousers in order to create a wide range of looks.
©Tatiana1987
With this in mind, choose casual turtlenecks, jumpers and T-shirts as well as shirts and long cardigans in knitted or jersey fabrics. The unisex hoodie is one of the most important basics. For autumn and winter, add a knee-length wool coat, trench coat or parka. If you prefer a more feminine look, try wearing long skirts in jersey or denim or straight-cut midi dresses.
White and black trainers are essential for fans of this fashionable trend and they give outfits a casual finishing touch. Trendsetters wear them with skirts and dresses as well as with jeans and trousers and they always seem to look simple but perfect.
©Viktor_Gladkov
If you want to add a more luxurious final touch, silver or gold trainers are the ideal complement to neutral shades for a harmonious look. Loose hair and a baseball cap will underscore the casual, unisex effect. Lastly, you can use your favourite handbag, whether it's an oversized tote, a cross-body bag or a clutch as an effective way to express your passion for designer labels without detracting from the simplicity of your casual outfit.
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