The concept of sustainable fashion is closely linked to the more general concept of ethics and environmental sustainability. When we talk about sustainable fashion, in fact, we are talking about a part of the fashion system that tends to establish a harmonious relationship with the environment, without denying consumers attractive products, while remaining in line with the trendiest trends in fashion.

Unlike those who think, fashion is one of the industries with great environmental impact. Among the elements that can cause most damage to the environment are the dyes and all those substances used to treat the fabrics.

Proof of this are the many contact disorders that have been rampant in recent years. To underline the sustainability of the fabrics used, several international fashion brands have decided to make the procedures transparent, certifying the fabrics used as free of toxic substances. To date, there are numerous sustainable brands, including Adidas and Nike, Benetton and Valentino, Puma and Levi's.

We cannot speak of sustainable fashion without referring to ethics, especially that of work. This problem has been highlighted since the '90s when, in order to manufacture their products, major international fashion brands found themselves in the storm for the exploitation of women and children, but also political prisoners held in Asian prisons.

The result? Clothing items that can be said to be glamorous and fashionable to all intents and purposes, but also respectful of the environment and the human being.

When it comes to sustainability, one of the names and brands on the international scene that comes to mind is Stella McCartney. The designer, in fact, immediately banned from her collections the use of products derived from animals, then furs and leather, making her brand, first, cruelty free.

The names that follow Stella McCartney's are countless: Bono Vox, Filippa K and Vivienne Westwood are just a few that come to mind. In addition to these brands and those already mentioned such as Adidas and Nike, Valentino and H&M, Zara and Puma, there are also names of different influencers and celebrities. Emma Watson and Geraldine Fontanelli are influencers who, like many others, are committed to promoting sustainable and ethical fashion.